Understand Your Customer
To ensure that your apartment sells as quickly as possible the owners need to know their target customers so as to avoid mass marketing. Also, this ensures that the seller can be able to modify the selling message so as to influence the customer and also find a best method of communicating to the customer
Give Inducements
To be able to persuade more customers, the apartment owner should offer inducement to their target customers. This helps to convince the customer that they are not only buying the apartment but also they are getting something else on top of the apartment.
Advertising
To be able to reach as many customers as possible, the owner should be able to make advertisements on difference medias and channels. The choice of the media to be used will depend on the target group.
Follow up Advertising
Customer may see one advertisement and fail to take it seriously. Making subsequent advertisements may help convince the customer or remind them of the offer so that can be able to make bids.
Name a Fair Value
Customers are likely to respond to advertisements which name a fair and reasonable value of what is being sold. To be able to convince a customer, they should be able to see value for their money so the owner should assign a fair and reasonable value to the apartment considering its state and the utilities available.
Use of Testimonials
Use of testimonials when making an advertisement helps convince customers that the seller is a credible person with a good track record. This increases the chances of them contacting the seller in an effort to make bids.
Responding to Queries
Customers may call the seller to make inquiries about the state of the apartment or anything else. The seller should respond on time and give all information required. Also the seller should not give any misleading information concerning the sale as this may impact negatively on future deals.
